No one in China has failed to notice that goods are wrapped（包装）in flaring （华美的，花哨的）boxes or bags. Taking a look around，we can find examples with ease：a small computer is packed in a thick and heavy（又厚又重）carton，clothes are putted in a well-designed plastic bags（塑料袋）which printed various kinds of patterns and colors and so on.
What are the causes of this problem? On the one hand, in order to earn more economic gains(经济收益), a considerable number of （很多）manufactures usually wrap their products with unnecessary but appealing (吸引人的)materials aiming at attracting customer's attention , arousing their curiosity and then stimulating their purchasing desire （吸引顾客的注意力并引发他们的好奇心）. On the other hand, quite a few customers believe that the more delicate the package seems，the superior the quality will be（包装越精美，产品质量就越好）,the notion has also encouraged the trend of excessive packaging. However, the emergence of excessive package（过度包装） has given rise to（导致）many undesirable consequences that can't be neglected （不容忽视）. For one thing，it is a waste of precious and limited natural resources，which will thus pose underlying (潜在的) threat to our offspring generation（子孙后代）. For another, customers are often deceived by artificial external packing rather than being provided with high-quality goods .
To change this situation, I think we should take the following measures. First, laws must be made and implemented to impose restriction on （实行限制） excessive packaging. Second, a public education campaign should be launched to arouse customers' consciousness （意识） that packaging doesn't equal to quality, and also let them know the bad impact of it. Only in this way can we put an end to this trend （结束这种趋势）.