Have you ever met "big data"? Or you are experiencing "big data technology" ? What's your view of "big data"?
In a 2011 report from the renowned consulting firm McKinsey, "Big data" is regarded as "the next frontier for innovation, competition and productivity". You may have heard this buzzword for numerous times and even have been astonished by a variety of its applications from the marketing case "beer and diaper" to the Google Flutrends. Admittedly, big data technology is profoundly changing the modern business and industry. However, I want to remind you as well as myself of "the right we have forgotten", as big data pioneer Mayer-Sch?nberger puts it.
With big data technology permeating gradually, your data, including browser history, tweets, or even credit card payment record, will tag you an ID, on which your character is based. For instance, IBM experts recently claim that they can abstract a person's personal information like personality, hobbies by means of just analyzing 150 tweets he or she sent. Another example we are familiar with is online shopping. Websites like Taobao and Amazon all have data analytic group focusing on machine learning to promote commodities to customers automatically and intelligently. It was once talked with popularity that a father received a can of milk powder as a gift from an online shopping website, but he was confused for he already had a daughter who was 18 years old. Out of curiosity, he asked the website servants why they had sent him milk powder. It turns out that this seemingly stupid gift decision is based on his daughter's credit card records on the website, where she had looked up to and bought some baby supplies in the last few months, and she was pregnant with his father not knowing it. In the future, there is no doubt that your data will accompany you with your sorrows as well as joys, whether you like it or not.
Nowadays, all of us are able to get access to numerous information in various aspects due to the popularization of computer and the Internet. While we're reaping the benefit of sharing and exchanging information, new problems emerge accordingly. The information explosion unfavorably leaves us a pile of data, which can hardly be sorted out. In fact, we are always caught in the mud of the overload of information and fail to distinguish what we really want from various information, which is time-consuming. Facing the tough situation to deal with information, new solution is launched, which is called the “bigdata”. It not only focuses on volume and variety, but also emphases on velocity and veracity. The appearance of the bigdata is of great importance and necessity. Only when data are processing and analyzing properly, can we take advantage of them in the true essence and then the information may have the true value. Thus, I'm looking forward for the coming age of Big Data.